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    Goodwill’s Heritage, Mission, Vision and Values

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    Goodwill’s Heritage, Mission, Vision and Values

    Our Heritage

    “Friends of Goodwill, be dissatisfied with your work until every handicapped and unfortunate person in your community has an opportunity to develop to his fullest usefulness and enjoy a maximum of abundant living.”
    — Dr. Edgar J. Helms, 1941

    Our Mission

    Goodwill® works to enhance the dignity and quality of life of individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work.

    Our Vision

    Every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life.

    Our Values

    Respect – We treat all people with dignity and respect.

    Stewardship – We honor our heritage by being socially, financially, and environmentally responsible.

    Ethics – We Strive to meet the highest ethical standards

    Learning – We challenge each other to strive for excellence and to continually learn.

    Innovation – We embrace continuous improvement, bold creativity and change.

    Arlene McCrehan
    As Senior Director for Digital Media, Arlene leads the social, mobile and public web initiatives for Goodwill Industries International. Her team’s social media initiatives were recently profiled on fastcoexist.com, and recognized by the Society for New Communications Research and the International Association of Business Communicators. Blogger Beth Kanter interviewed Arlene about Goodwill’s strategic integration of mobile technology for her book, Measuring the Networked Nonprofit. McCrehan also provides guidance around information architecture, design and content in the implementation of new technologies, campaigns and micro sites. She is the co-inventor of the Donation Impact Calculator (patent pending).
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    • David Buck
      March 12th, 2014 at 8:47 pm

      I was fortunate today to have the time taken out of COO Brian Marsh, AR’s busy day to discuss employment opportunity. It was so refreshing to have a person of his standing explain the mission of Goodwill Industries and the true impact this organization has on our citizens! I didn’t realize all of the services this organization provides to all people in AR!

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