Our Mission
Our Mission
Goodwill Industries International enhances the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work.
Our Vision
Every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life.
Our Values
Respect
We treat all people with dignity and respect.
Stewardship
We honor our heritage by being socially, financially and environmentally responsible.
Ethics
We strive to meet the highest ethical standards
Learning
We challenge each other to strive for excellence and to continually learn.
Innovation
We embrace continuous improvement, bold creativity and change.
Our Results for 2011
- People served through employment and training programs: 4.2 million
- Mission services provided: 107 million
- People who earned a job with Goodwill’s help : 189,000
- Estimated total earnings of people who earned a job with Goodwill’s help: $2.95 billion
- Personal and family support services provided: 10 million
- Total revenue generated by Goodwill organizations: $4.43 billion
- Total revenue spent directly on programs: 82 percent
- Total number of donors (includes repeat donations): 79 million
- Total number of retail stores: Over 2,650 and an online auction site, www.shopgoodwill.com
Revenue Sources
- Retail sales: $2.59 billion
- Industrial and service contract work: $641 million
- Individual/corporate/foundation support for mission services: $71 million
- Government support for mission services: $467 million
- Other revenue: $45 million

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