The Los Angeles Lakers teamed up for one day of Do Good fun. On December 12 GSC launched their second annual Do Good Day campaign to encourage the community to do good for the community, the planet and each other.
The main message was that Do Good deeds can be as simple as donating spare change, planting a tree or lending an ear to a friend and that do gooders don’t have to spend money or take a lot of time – and it feels good.
The campaign featured the Los Angeles Lakers offering Do Good tips in commercials airing on CBS, NBC and Time Warner Cable channels, print and digital ads, in social media and on Goodwill Southern California’s Do Good web page. The website offered 50 Do Good Tip ideas to get everyone started.
Participants were encouraged to share their Do Good deeds on social media via Goodwill’s Facebook and Twitter pages to help inspire others and get the season of giving off to a GOOD start.
This year’s campaign was taken to the next level with an interactive website and social press kit created by Goodwill Southern California’s partner and technology studio Brand Knew. The social marketing agency, located in the Los Angeles area, created an interactive website where visitors enjoyed randomly generated Do Good tips and videos from various Los Angeles Lakers team members and could easily share how they did good on social media sites.
Do Good Day tips from the Los Angeles Lakers included:
Kobe Bryant
“Say ‘thank you’ to public servants like the police, firefighters, military members and veterans or teachers.”
Jeremy Lin
“Keep Cali clean! Pick up a piece of trash and throw it away or recycle it.”
Ronnie Price
“Walk or bike to work today. You’ll save gas and help the environment. And your body will thank you too.”
Wesley Johnson
“Write a thank-you letter to someone who has inspired or mentored you. Tell them specifically how they changed your life.”
Byron Scott
“When you’re at the drive-thru, pay for the person behind you in line or buy an extra meal to give to the homeless.”
