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    Dell and Goodwill® Expand Free Recycling Program to Include Microsoft Products

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    Dell and Goodwill® Expand Free Recycling Program to Include Microsoft Products

    Round Rock, TX.Reconnect – a partnership between Dell and Goodwill Industries International that lets consumers drop off used computers for no-cost recycling— is getting its game on with support from Microsoft.

    Dell and Goodwill® announced today that in addition to collecting for recycling purposes PCs and computer accessories, the 1,900-plus Goodwill locations participating in Reconnect will also now accept Microsoft entertainment products including Xbox, Zune and accompanying accessories. With this commitment, Microsoft joins the Goodwill and Dell Reconnect partnership to make electronics recycling free and convenient for consumers.

    Xbox and Zune MP3 player above ReConnect, Dell, Goodwill and Microsoft logos“The world consumes more electronic products every year, so it’s important to dispose of or recycle these items responsibly,” said Brian Tobey, corporate vice president at Microsoft. “Recycling of our consumer hardware products is a major part of Microsoft’s commitment to minimizing our environmental impact and that of our customers. The Reconnect program helps consumers easily and properly recycle these products at the end of their use, and our effort to strengthen and expand this program is a natural extension of our commitment to environmental sustainability.”

    Launched in 2004, Reconnect has diverted more than 96 million pounds of e-waste from landfills and created about 250 “green jobs,” with Goodwill employees managing the collection and disassembly of the equipment. Donated equipment meeting Reconnect’s criteria are resold, and devices needing repair are either refurbished or broken down into parts to be recycled by Dell partners. The program supports Goodwill’s job training programs, employment placement services and other community-based programs for people who have disabilities, lack education or job experience, or face other challenges to finding employment.

    “Electronics recycling needs more awareness and more industry participation,” said Mike Watson, senior manager of Dell Global Recycling Services. “The Reconnect program exemplifies what sustainability practices can mean to our communities – extended life for technology and a successful life for our citizens. We’re glad to have Microsoft’s support.”

    For a list of participating Goodwill locations and complete list of qualifying products, visit www.reconnectpartnership.com.

    Adam Stiska
    GII Director of Mobile and Digital Strategies
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