As a child, I often drove my parents crazy with one word, “Why?” I needed an explanation rather than just a statement of fact. As an adult, not that much has changed. I still want to know the reason behind things, and I have found there are many other “why” people in this world.
During National Employ Older Workers Week, one question is at the forefront of my mind. Why should employers hire older workers? Luckily, it is much easier to answer this question than it is to explain to a child why the sky is blue.
Why should employers hire older workers? There are many reasons. Here are just a few of them.
Older workers are a valuable part of today’s workforce. The benefits to hiring these individuals exceed the points listed above. Older workers provide an invaluable perspective on products, sales, and marketing to an employer’s consumer base. Just as a quarter of the workforce will be individuals aged 55 and over, at least a quarter, if not far more, of the consumer base for those same companies will be aged 55 and older. What better way to gain perspective on that consumer base than to engage those individuals in the day to day operations of a company?
Perhaps the question we should be asking ourselves during National Employ Older Workers Week is not “Why,” but “Why not?”