ROCKVILLE, MD — Last June, Goodwill Industries International launched the Donate Movement to raise awareness about the importance of donating gently used items and the positive impact those items can have on both people and the planet. In just one year, the global initiative has increased donations to Goodwill® and traffic to the Donate Movement microsite, http://donate.goodwill.org, and spurred numerous partnerships with leading corporate brands.
“The Donate Movement encourages consumers to make careful choices about the gently used items they no longer need,” said Jim Gibbons, president and CEO of Goodwill Industries International. “Every item donated to Goodwill equals money spent on job skills training, education and other vital services offered to our communities. And every donation means that fewer items will end up in landfills.”
The Donate Movement has been integral in expanding Goodwill’s reach. In 2010, Goodwill Industries® diverted more than 2 billion pounds of used goods from landfills, raising $2.7 billion to fund valuable job training and community-based services for people who face challenges to finding employment. In turn, Goodwill was able to serve 2.4 million people, a 26 percent increase over 2009. The number of people donating to Goodwill also increased, from 56 million in 2009 to 74 million in 2010, and Goodwill agencies added more than 6,000 jobs last year, further fueling their local economies.
To spread the word about the Donate Movement, Goodwill leveraged its online presence and unveiled a new icon comparable to the recycling symbol. In addition, the agency launched its Donation Impact Calculator (patent pending), which allows donors to see exactly how their donations equate to Goodwill job training programs and employment placement services for people in their communities. In the first quarter of 2011, traffic to the Donate Movement web site increased 30 percent, and usage of the Donation Impact Calculator increased 25 percent.
As the Donate Movement gained momentum, major corporations and a Certified Professional Organizer® and best-selling author joined forces with Goodwill to encourage donations. Lorie Marrero, author of The Clutter Diet, signed on as the spokesperson and ambassador for the Donate Movement.
Additionally, the following organizations have partnered with Goodwill:
“This year was incredibly successful for the Donate Movement, and we hope it continues into the future as we develop more partnerships and reach more individuals to remind them that just as there are things you recycle, there are things you donate,” Gibbons said.