Goodwill and GreatNonprofits Launch Campaign to Gather Stakeholder Feedback

ROCKVILLE, MD—Goodwill® and GreatNonprofits announce a new campaign to gather feedback from donors, volunteers, consumers and other stakeholders in the 165 local Goodwill agencies operated in the United States and Canada.
The campaign, which will run throughout the month of October, will also promote Goodwill’s Donate Movement, which encourages people to “reduce, reuse and repurpose” donated goods to help provide opportunities for others while diverting usable items from landfills.
The initiative by Goodwill encourages members of the public to review anyone of its local agencies and marks the first time that one of the country’s leading nonprofit organizations has committed to promote transparency by soliciting the feedback of its stakeholders.
All Goodwill agencies that receive ten or more favorable reviews during October will be featured in the Top-Rated Goodwill Agencies List, which will be published at the conclusion of the campaign.
“Through GreatNonprofits, Goodwill is educating the public on the power of their donations and how donated goods have the power to make a difference in people’s lives, strengthen communities and create a healthier environment,” said Jim Gibbons, president and CEO of Goodwill Industries International. “When people think twice about what they donate, where they donate and how their donations affect others – and when they donate to reputable organizations – that can have a powerful impact on our world.”
GreatNonprofits is the leading source of reviews about nonprofits, and currently hosts some 40,000 reviews written by donors, volunteers, board members, and others who have worked closely with nonprofit organizations.
“We are thrilled to be working with Goodwill, which for over 100 years has been a leader in the nonprofit world,” said Perla Ni, CEO of GreatNonprofits. “Goodwill’s commitment to amplify the constituent voice represents a turning point in the broad movement to bring greater transparency to the nonprofit sector.”
Visit to submit your review.
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