The Bon-Ton Stores Collected Nearly 3 Million Pounds of Donations as Part of the Annual Goodwill® Sale

ROCKVILLE, MD — The semi-annual Goodwill Sale, a partnership between The Bon-Ton Stores, Inc. (NASDAQ: BONT) and Goodwill Industries International, collected nearly three million pounds of clothing and textiles during its spring promotion. The donations have an estimated value of $17 million in revenue. Goodwill will sell the donations in its stores and the revenue will fund job training programs and community-based services, such as financial education, youth mentoring, tax preparation and transportation for the communities in which Goodwill operates. The sale took place from March 7–22, 2012, at all 272 Bon-Ton stores in the Northeast, Midwest and Upper Great Plains of the United States.
“The Goodwill Sale with Bon-Ton is our longest-running cause partnership,” said Jim Gibbons, president and CEO of Goodwill Industries International. “The relationship enables Goodwill to collect high-quality, gently used items for sale and use the revenue to support job search classes, résumé writing and other skills training in emerging industries for people with disabilities and other disadvantages to finding employment across the nation.”
Donors received coupons for each donation to use at Bon-Ton Stores. Donors also had the opportunity to share their donations on the Million Acts of Goodwill website, where they could access an exclusive 25 percent-off coupon and a chance to win a $25-50 gift card and a $1,000 shopping spree.
“Bon-Ton works in collaboration with Goodwill on the Goodwill Sale to create employment opportunities to meet the needs of local employers in high-growth industries,” said Brendan L. Hoffman, president and chief executive officer of The Bon-Ton Stores, Inc. “The Goodwill Sale at Bon-Ton Stores is not only one of our customers’ favorite events, it helps build futures for individuals in our communities across the country who are in need of career training and employment services.”
The Goodwill Sale takes place twice a year in the spring and fall. Since 1994, the Goodwill Sale cause-marketing collaboration has generated an estimated potential value of more than $184 million in revenue to support Goodwill’s employment services.