Video About Goodwill® Wins Global Competition

ROCKVILLE, MD — The League of American Communications Professionals (LACP) awarded Goodwill Industries International a platinum award, the highest award in the organizational video category for the 2010 Spotlight Awards. The video, Goodwill®: Building Job Opportunities, Stronger Families and Vibrant Communities, showcases Goodwill’s mission of helping people find jobs, be independent and strengthen their communities.

The project chronicles how Goodwill helps people find employment, which in turn allows them to better care for their families and contribute to their communities. The League received more than 1,100 entries from more than a dozen countries, representing a broad range of industries and organizational sizes. The video was also named #64 on LACP’s top 100 list of Communications Materials of 2010. Goodwill Industries International’s Communications and Public Affairs team produced the video with a group of freelance crew members.
“The video features Wendy Wallo, Anthony Cornell and Christie Jarrell, just three of the nearly two million people that benefited from Goodwill services last year,” said Jim Gibbons, president and CEO of Goodwill Industries International. “This video shows how Goodwill agencies are good stewards of the public’s donations; helping people in local communities find employment.”
Judges for the 2010 Spotlight Awards were communications professionals from diverse sectors, including Fortune 500 companies, the manufacturing and services industries, and nonprofit organizations.
“This year’s entry, ‘Goodwill: Building Job Opportunities, Stronger Families and Vibrant Communities,’ proves to be remarkable in light of tremendous competition,” said Christine Kennedy, LACP Managing Director. “Our belief is that the target audience will find the level of relevance to be superb, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message.”
Special thanks to the Goodwill Industries serving Central Virginia and Hampton Roads, Goodwill Industries of Northwest North Carolina and the Goodwill of Greater Washington for their contributions to this video project.
View the complete list of winners.