Goodwill's Heritage, Mission, Vision and Values

Our Heritage

“Friends of Goodwill, be dissatisfied with your work until every handicapped and unfortunate person in your community has an opportunity to develop to his fullest usefulness and enjoy a maximum of abundant living.”
— Dr. Edgar J. Helms, 1941

Our Mission

Goodwill® works to enhance the dignity and quality of life of individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work.

Our Vision

Every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life.

Our Values

Respect – We treat all people with dignity and respect.
Stewardship – We honor our heritage by being socially, financially, and environmentally responsible.
Ethics – We Strive to meet the highest ethical standards
Learning – We challenge each other to strive for excellence and to continually learn.
Innovation – We embrace continuous improvement, bold creativity and change.

1 comment on “Goodwill's Heritage, Mission, Vision and Values
  1. I was fortunate today to have the time taken out of COO Brian Marsh, AR’s busy day to discuss employment opportunity. It was so refreshing to have a person of his standing explain the mission of Goodwill Industries and the true impact this organization has on our citizens! I didn’t realize all of the services this organization provides to all people in AR!

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