The Many Faces of New Lives
Everyday consumers know about Goodwill retail stores, but many are not aware that this household brand’s mission is to help people reach their potential through job training and other services that help them improve their personal circumstances.
The New Lives ad campaign features the many faces and stories of Goodwill job seekers, what they have overcome, and how donations from the public have played a vital role in their self-empowerment. These donations allow Goodwill to offer free career services to those who need them and have faced challenges accessing conventional job support services.

Goodwill’s support helped her move beyond a military service injury — and fueled her passion for serving others.
Discover how donations like yours helped Andrea start the next chapter of her life.

A program for those with developmental disabilities supported him in achieving independence through work.
Discover how donations like yours helped Humberto change his life.

Access to employment training and resources led to her climb from burnout to top salesperson.
Discover how donations like yours helped Syeda create a better future.

Career guidance helped him grow professionally — and form a stronger bond between father and son.
Discover how donations like yours helped Michael find his new path.

The opportunity to pursue a better job allowed her to support her family and find time to be together.
Discover how donations like yours helped Rosa change her family’s lives.




