More and more every year, our lives extend into the virtual world. Two-thirds of Americans have a profile on at least one social network, and up to 40 percent of Americans use Facebook on a daily basis. Whether we’re sharing text, photos, video or other online content, we put ourselves out on public display more now than at any other time.
Accordingly, employers are likewise turning to social networks for insights into their job applicants. A CareerBuilder.com survey from earlier this year found that 43 percent of employers research candidates on social networks, and 51 percent of those who do say that they’ve decided not to hire someone based on what they saw.
A Virtual Image That Works
Fair or not, the things that you and your friends might find funny, or that personal hobby that’s the center of your digital world, can stand between you and the job you really want. Here are some ways to clean up your profile and make yourself more attractive to employers.
The Internet is an incredible tool for connecting people, but it also preserves what happens on it long after people have forgotten. Remember: Don’t put online anything that you don’t want to be public; instead, build the virtual persona that you want employers to see.
You can build a personal profile and use it to connect with other job seekers and career advancers on GoodProspects, plus get personalized advice from virtual career mentors.