ROCKVILLE, MD -The Goodwill® Sale, a partnership between The Bon-Ton Stores, Inc. (NASDAQ: BONT) and Goodwill Industries International, has collected 3.8 million pounds of donations. Consumers donated gently used clothing and textiles to support the job training programs, skills training and community-based services that Goodwill agencies provide in their local communities.
The most recent Bon-Ton Goodwill Sale took place from March 9-23, 2011 at Bon-Ton stores in 23 states in the Northeast, Midwest and Upper Great Plains. Bon-Ton, which operates stores under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s, Younkers and Parisian nameplates, received donations for Goodwill at its 275 stores. Goodwill sold those donations in its retail stores and the revenues were used to fund programs that give people the skills they need to enter the workforce, including people with disabilities, those who lack education or job experience and others facing challenges to finding employment.
“The Goodwill Sale is playing an important role in helping people in the communities where we operate,” said Bud Bergren, president and CEO of The Bon-Ton Stores, Inc. “Investing in the economic engine of our local communities is important to our culture.”
Nearly 60 Goodwill agencies participated in the partnership and distributed approximately 2 million discount coupons to generous donors, who received 15 – 20 percent off of merchandise at Bon-Ton stores. Donors also had the opportunity to share their donation on the Million Acts of Goodwill website, where they could access an exclusive 25 percent-off coupon and a chance to win a trip to New York to see Live! with Regis and Kelly.
“The donations from the community have enabled Goodwill to raise an estimated 17 million dollars to benefit Goodwill’s mission of helping people find jobs and strengthen their families and communities,” said Jim Gibbons, president and CEO of Goodwill Industries International. “We are truly thankful for the generosity of Bon-Ton customers and will put that support to good use by providing the services people need to build fulfilling careers.”
The Goodwill Sale takes place twice a year — each spring and fall season. Since 1994, the Goodwill Sale cause-marketing collaboration has helped generate an estimated potential value of $135 million in revenue to support Goodwill’s employment placement services and other support services for people with disadvantages to finding employment.
