Goodwill® and Google.Org Announce First Round of Nationwide Goodwill Digital Career Accelerator(SM) Recipients

Groundbreaking Goodwill initiative funded by to equip 1.2 million people with vital digital skills
WASHINGTON, DC— and Goodwill, the United States’ leading workforce development nonprofit, have joined forces to launch the Goodwill Digital Career Accelerator. Funded by a $10 million grant from and with the assistance of 1,000 Google volunteers, this new Goodwill initiative will mobilize 125 local, community-based Goodwill organizations as they equip more than one million people with expanded and enhanced digital skills training over the course of three years. Sixty-seven Goodwill organizations were competitively chosen and will be part of the first round. The second round will occur in spring 2018. Trainees will include people seeking career advancement who need additional skills and who have limited work experiences; people with disabilities and/or disadvantages; youth and young adults; older workers; veterans and military family members, and people who are transitioning back into their communities. With these digital skills, job seekers and career advancers will make themselves more marketable and better able to advance in today’s labor market.
Jim Gibbons, president and CEO of Goodwill Industries International; Florian Maganza, portfolio manager; and Jesse Haines, director for Grow with Google, spoke at a kickoff event for the initiative at the Omni Shoreham in  Washington, D.C. this morning. The kickoff launched a three-day training event with Google volunteers and representatives from community-based Goodwill organizations from across the United States focused on equipping the digital workforce of the future. Topics included, Grow with Google tools, digital skills needs in rural America, using social media as a recruitment tool, the effective use of Google AdWords, and other learning objectives.
With this investment, local U.S. Goodwill organizations have three options for participation in the grant based on their current digital skills training operations, capacity to initiate, enhance or expand digital skills training, and local labor market demand. Those three options include, Digital Change Agents, Digital Champions and Digital Enthusiasts.
Ten local Goodwill organizations have been chosen to be Digital Change Agents, receiving a $300,000 grant and serving as leaders in digital skills expansion and training across the network. Seventy-five local Goodwill organizations will participate as Digital Champions in three cohorts of 25. Each Digital Champion will receive a $50,000 grant and engage in extensive learning and technical assistance opportunities to help enhance and expand training offerings. An additional 14 local Goodwill organizations were chosen to participate in the second cohort of Digital Champions and eleven more will be recruited in early 2018. Eighteen local Goodwill organizations are participating as Digital Enthusiasts with an $8,000 grant to participate in learning events. The remaining Goodwill organizations will be recruited in 2018 for a total of 125 participating Goodwill organizations.
“With the ten million dollar investment from and the talent invested by Googler volunteers, local, community-based Goodwill organizations will be empowered to be key places where job seekers can build their digital skills. From becoming aware of digital career opportunities to learning basic digital skills to earning credentials from entry level to middle skills,’s investment will equip people to advance their careers and improve their lives,” said Jim Gibbons, president and CEO of Goodwill Industries International. “Career navigation leads to long-term economic stability for individuals, their families and the greater community. Together with Google, we are helping people change their lives and their families’ lives.”
According to the U.S. Department of Labor, there are more than 6 million job openings in the United States, and advanced skills such as computer support or programming are increasingly essential for well-paying, in-demand careers for diverse populations across the country. This innovative initiative will empower Goodwill organizations to enhance their job training programs to equip their employees, job seekers and career advancers with the ever-growing demand for new skills in the digital economy.
“We announced a ten million grant to Goodwill Industries International to launch the Goodwill Digital Career Accelerator exactly two months ago,” said Jacquelline Fuller, president of “We’re excited to see this first cohort of Goodwill organizations from across the country come together and receive digital skills coaching from Google employees. This is only the beginning and we look forward to seeing our employee volunteers work alongside Goodwill to support their goal of equipping 1.2 million people with the skills they need to succeed in an increasingly digital economy.”
To see the full list of participating Goodwill organizations and their geographic areas, visit /dca/
About Goodwill Industries International
Goodwill Industries International (GII) is a network of 162 community-based, autonomous organizations in the United States and Canada with a presence in 13 other countries. GII is a 501(c)(3) nonprofit that is recognized by GuideStar with its Platinum Seal of Approval, the organization’s highest rating for charities. GII was also ranked by Enso as the #1 brand doing the most good in the world for two consecutive years, and was the only nonprofit brand rated in Forbes’ 20 most inspiring companies for three consecutive years. Local Goodwill organizations are innovative and sustainable social enterprises that create job training, employment placement and other community-based programs by selling donated clothing and household items in more than 3,200 stores collectively and online at®. Local Goodwill organizations build revenues and create jobs by contracting with commercial, state, government and non-government organizations to provide a wide range of business services, including janitorial, staffing services, food service preparation, manufacturing and contracts packing, reverse logistics, document imaging and shredding, and laundry services. Last year, local Goodwill organizations collectively placed more than 313,000 people in employment in the United States and Canada. More than 34 million people used computers and mobile devices to access Goodwill education, training, mentoring and online learning services to strengthen their skills, and more than 2 million people received in-person services. To learn more, visit
For more information or to find a Goodwill location near you, use the online locator at or call (800) GOODWILL. Follow us on Twitter: @GoodwillIntl and @GoodwillCapHill, and find us on Facebook: GoodwillIntl or Instagram: GoodwillIntl.
About Google
Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.
Lauren Lawson-Zilai
Goodwill Industries International Public Relations
Phone: (240) 333-5266
[email protected]
Kayla Conti
Google Global Communications and Public Affairs
Phone: (510) 517-1001
[email protected]