Hispanics now comprise 15 percent of the total U.S. labor force, and by 2020 that number is expected to rise to 19 percent. Despite this, many of these Hispanic workers and job seekers are not reaching their full potential. To better serve this population, a private grant in 2010 enabled Goodwill Industries International to establish Buena Vida (Good Life), a program designed to provide education and employment services for job seekers in the Hispanic community. Through this grant, Goodwill agencies are developing their Hispanic services in surrounding communities in partnership with community organizations and institutions.
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