As Senior Director for Digital Media, Arlene leads content and communities initiatives for Goodwill Industries International. Her team’s social media initiatives were profiled on, and recognized by the Society for New Communications Research and the International Association of Business Communicators. Blogger Beth Kanter interviewed Arlene about Goodwill’s strategic integration of mobile technology for her book, Measuring the Networked Nonprofit. McCrehan also provides guidance around information architecture, design and content in the implementation of new technologies, campaigns and micro sites. She is the co-inventor of the Donation Impact Calculator (patent pending), located at