Forbes recently released its 2013 list of America’s 25 Most Inspiring Companies, which included Goodwill® for the second time. Last year, Goodwill was ranked at #23; this year the organization is ranked at #19. According to Terry Barber, chief inspiration officer for Performance Inspired, the survey showed that consumers are not only feeling inspired by certain businesses, but are acting inspired by spending more with these companies while evangelizing to others about their inspiring experience.
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