In an increasingly data dominated and impact driven world, annual reports are crucial in conveying an organization’s successes to potential donors and supporters. For the past several years, private companies like Mailchimp and Warby Parker have received praise for setting new standards in how information is presented to investors from a variety of backgrounds. This is done largely via effortless navigation and responsive layouts that showcase the brand’s personality. Nonprofits also have an opportunity to lead the way in driving the design of these summaries.
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