Unilever marketing director and mastermind behind Vaseline's Healing Project, Kathleen Dunlop says that brands must, "Give people a reason (to care)and a way (to get involved)" when tackling social good. In order to earn consumer and employee engagement, it's not enough for companies to simply cut a check anymore. Effectiveness soars when brands authentically engage people in a social movement.
Creating Meaningful Movements for Good
