Results from a recent Pew Research Center study noting that most millennials (61 percent) receive their political news from Facebook, was not surprising. Only 37 percent reported getting their political news through local television. This is further proof that social media may be the most effective way to reach this generation. About a quarter of the millennials using Facebook said at least half of the posts they see pertain to government and politics. They were also less familiar with a number of political news outlets, but no less trusting of those media outlets than other generations.
Appealing to Millenials
